VACANCY: Channel Development Manager at Nigerian Bottling Company Limited

Tuesday, 30 September 2014

VACANCY: Channel Development Manager at Nigerian Bottling Company Limited

Nigerian Bottling Company Limited is one of the biggest Companies in the non-alcoholic beverage industry in the country and is the sole franchise bottler of The Coca-Cola Company in Nigeria.

Our Company NBC Ltd started operations in Nigeria in 1951. Based in the city of Lagos, we operate 13 bottling plants across the country. In addition, we channel products through 59 warehouses and distribution centers.




Job Title: Channel Development Manager

Job Reference: CDM/09/2014

Location: Head Office

Job role: Channel Development Manager

Functional areas: Commercial

Department: Marketing

Job Details

Channel Development Manager, in a profitable and sustainable way, implements trade marketing strategies, and develops CCH Nigeria volume and share in assigned channels and projects, through analysis, development, implementation and review of marketing initiatives

Strategy & Planning

Lead the development and execution of the channel trade marketing plans based on insights, aligned brand plans, and customer and shopper trends
Lead and develop channel specific OBPPC based on insights and our commercial plans

Set SMART targets for all channel initiatives, in terms of share, volume, transactions etc

Effectively and efficiently plan, utilize and follow up on allocated marketing budget, monitoring ROI on a regular basis

Ensure that channel plans are aligned with both internal (procurement, SC, logistics, sales) and external (TCCC, agencies, vendors) stakeholders.

Channel Development & Execution
Lead the development of Look of Success for the channel(s)

Jointly with TCCC, develop Shopper Messaging Toolkits for all upcoming promotions

Strictly implement the commercialization process, following the Yellow-Red-Green Document flow for all promotions and new launches

Develop and implement the ROI principle for all investments in the market, and do a rigorous follow up with the sales force

Timely monitoring and reporting of competitive activities in the market and assigned channels
Implement the Market Development Initiatives towards achieving volume, share and execution targets

On top of channel initiatives, overall management of NCPs and new launches, as per Trade Marketing Directors inputs and directives

Relationships and Reporting
Reports to Trade Marketing Director. Manages Channel Manager

Spends at least 20% of time on a weekly basis in the trade in order to develop relationship with the sales force and understand market needs.

Strong routines in place with the Coca-Cola Company, with weekly meetings and joint planning and implementation

Desired Candidate Profile

Bsc or HND Marketing, Business Administration or Social Sciences.

MBA will be an added advantage.

Minimum 5 years of commercial experience.

Specific skills required are:

Project Management

Generating and interpreting shopper insights

OBPPC creation and implementation

Financial Awareness: ROI and VC analysis, DME tracking and posting -Channel Planning

Outlet Activation fundamentals

Excellent communication (presentation) skills & excellent relationships

Other: SAP (user level), M. Office tools

 Click here to apply

Application Deadline: 10th October, 2014